Stacey Dales Returns to Norman: Former Star Named Associate Head Coach of Oklahoma Sooners Women’s Basketball Program

A Homecoming Years in the Making

Norman, OK — In a landmark announcement that electrified the Oklahoma athletic community, Stacey Dales, one of the most iconic figures in Oklahoma Sooners women’s basketball history, has been appointed as the Associate Head Coach for the program.
The former All-American, Olympic athlete, and longtime broadcaster is officially returning to the place where she first captivated the nation.

The decision was made public on Monday afternoon by head coach Jennie Baranczyk, who expressed immense excitement about adding Dales to the Sooners’ coaching staff.

“There is no one better to help lead our program into the future than Stacey Dales,” said Baranczyk. “She embodies the spirit, the toughness, and the excellence that Oklahoma stands for.”

From Sooner Legend to Coaching Staff: A Journey of Triumph

A Storied Playing Career at OU

Stacey Dales’ name is virtually synonymous with Oklahoma women’s basketball excellence.
During her college career (1997–2002), she rewrote the Sooners’ record books, leading the program to unprecedented heights, including an appearance in the 2002 NCAA Championship Game.

Among her numerous achievements at Oklahoma:

• First-team All-American selections (2001, 2002)
• Two-time Big 12 Player of the Year
• Career points leader at the time of her graduation
• Led Oklahoma to a Final Four and national runner-up finish in 2002

Her No. 21 jersey proudly hangs in the rafters at the Lloyd Noble Center, a symbol of her monumental impact on the program.

Professional Success and Global Recognition

After her stellar collegiate career, Dales was selected third overall in the 2002 WNBA Draft by the Washington Mystics. She enjoyed a successful pro career in the WNBA, representing both the Mystics and the Chicago Sky.

Dales also shined on the international stage, representing Canada in the 2000 Sydney Olympics, further enhancing her reputation as one of the most dynamic players of her era.

A New Chapter: From Broadcast Booth to the Sidelines

Building a Media Empire

For the past two decades, Dales built a distinguished career in broadcasting. She became a household name for her work as an analyst and reporter, covering college football, college basketball, and the NFL for major networks like ESPN and NFL Network. Her insights, charisma, and professionalism earned widespread acclaim.

Despite her successful media career, Dales always remained close to her basketball roots, often hinting that a return to coaching was a dream she hoped to realize someday.

The Pull of Oklahoma

When the opportunity arose to rejoin the Sooners in a leadership capacity, Dales did not hesitate.

“Oklahoma is home,” Dales said in her introductory press conference. “This program shaped me into who I am, and I am deeply honored to now help guide the next generation of Sooners. This is more than basketball — it’s family.”

Why Dales’ Appointment Is Monumental for Oklahoma

Cultural Resonance and Instant Credibility

Dales’ appointment is not merely symbolic; it is strategic.
Her deep understanding of Sooner culture, combined with her first-hand knowledge of what it takes to succeed at the highest levels, gives Oklahoma a significant recruiting and developmental edge.

In an increasingly competitive Big 12 Conference, and with realignment looming (as OU prepares for full integration into the SEC), having a figure like Dales on staff sends a powerful message: Oklahoma is serious about being elite.

A Master Recruiter and Mentor

With her storied career and national profile, Dales immediately becomes one of the most attractive recruiters in the country. High school prospects grew up watching her on television and studying her illustrious playing days.

She brings a rare combination of technical knowledge, media savvy, and personal experience that is invaluable for young players hoping to carve their own paths.

Coach Baranczyk was effusive in her praise:

“She’s been where our players want to go. She knows the grind. She knows the sacrifice. She will be a mentor, a teacher, and a warrior for these young women.”

Immediate Tasks Ahead for Dales

Player Development Focus

One of Dales’ primary responsibilities will be player development, particularly with the Sooners’ talented guard rotation.
Her expertise in ball-handling, court vision, and leadership will be central to Oklahoma’s strategy to climb into national title contention.

Recruiting Mission

Dales is also expected to play a pivotal role in recruiting.
She will be heavily involved in both national scouting and home-state recruiting battles, especially as Oklahoma looks to keep top-tier talent within the region.

Cultural Leadership

In addition to technical roles, Dales will be a key figure in reinforcing the program’s cultural foundation — emphasizing toughness, unity, and resilience.

Reactions Across the Basketball World

Former Teammates and Legends Weigh In

The announcement was met with overwhelming positivity from across the basketball community.
Former teammates, rivals, broadcasters, and fans alike celebrated Dales’ return to Norman.

Sherri Coale, Dales’ former head coach, said:

“I can think of no better ambassador for our program. Stacey lives with purpose, leads with passion, and knows what greatness demands.”

Meanwhile, former Sooner teammate LaNeishea Caufield tweeted:

“This is HUGE. Stacey will change lives and build champions. So proud!”

National Media Spotlight

National media outlets like ESPN, Fox Sports, and The Athletic dedicated prominent coverage to Dales’ appointment, highlighting its potential impact not just for Oklahoma but for women’s college basketball at large.

What This Means for Oklahoma’s Future

Renewed Aspirations for a National Title

The Oklahoma Sooners have been competitive under Coach Baranczyk, but the addition of Dales signals a dramatic shift in ambition.
With top recruits like Jenna Lawrence and Payton Verhulst joining the squad, Oklahoma looks poised to rise back into the elite conversation.

Expectations are now sky-high: Final Fours, conference championships, and perhaps the program’s first-ever national title are firmly within sight.

An Emotional, Powerful Reunion

Beyond wins and losses, Dales’ return is deeply emotional for a fanbase that still reveres her 2002 run. Her connection to the community, the university, and the Sooner identity ensures that this reunion will be celebrated for years to come.

Conclusion: A Perfect Union of Past, Present, and Future

In a sport defined by cycles of change, the hiring of Stacey Dales feels timeless — a brilliant alignment of a legend’s passion with a program’s ambition.

Oklahoma women’s basketball has taken a giant step forward, fueled by one of its greatest champions.

As Dales herself said to close her introductory presser:

“We’re chasing greatness. And greatness is home, right here in Norman, Oklahoma.”

The next great chapter of Sooner basketball has officially begun.