Ollie Watkins Named the New Face of Nike: A Game-Changing Partnership
Ollie Watkins Named the New Face of Nike: A Game-Changing Partnership
Ollie Watkins Named the New Face of Nike: A Game-Changing Partnership
London, UK – March 29, 2025 – In a groundbreaking move that cements his status as one of football’s most influential figures, Aston Villa and England striker Ollie Watkins has officially been announced as the latest global ambassador for Nike. The deal, reportedly worth over £20 million, makes Watkins the face of the brand’s latest campaign, emphasizing his rise to stardom both on and off the pitch.
A Perfect Match: Watkins x Nike
Nike’s decision to sign Watkins as an ambassador comes at a time when the forward is enjoying the best form of his career. Fresh off a sensational Premier League season, where he netted 20+ goals, and a standout performance in the UEFA Champions League, Watkins’ influence extends far beyond the pitch.
“We see in Ollie Watkins the embodiment of determination, resilience, and excellence—qualities that align perfectly with Nike’s mission,” said John Donahoe, Nike’s CEO. “Ollie represents the modern athlete: skillful, hardworking, and inspiring to millions. We are thrilled to have him join the Nike family.”
As part of the partnership, Watkins will feature in Nike’s 2025 “Just Do It” campaign, which focuses on breaking barriers and redefining greatness. The campaign is set to launch globally across TV, social media, and billboards, with Watkins at the forefront.
A New Era in Football Fashion
Watkins’ influence isn’t just limited to goals and assists—his fashion-forward mindset and sleek style have made him a trendsetter among footballers. The new deal will see Watkins work closely with Nike’s design team to create a signature football boot line and a streetwear-inspired collection.
The Nike Phantom GT3 – Ollie Watkins Edition, featuring a sleek white and gold design inspired by his journey from Exeter City to England’s national team, will be released later this year.
“Growing up, I always wore Nike boots—I dreamed of moments like this,” said Watkins. “To be part of the Nike family and have my own boot is surreal. This is just the beginning.”
Beyond the Pitch: Inspiring the Next Generation
Beyond football, Watkins is also using his new platform to inspire young athletes. As part of his Nike deal, he will be actively involved in grassroots football programs, working with Nike to develop initiatives that provide underprivileged children access to elite-level coaching, equipment, and mentorship.
His first major project will be The Watkins Academy, a joint venture with Nike aimed at identifying and nurturing young talents from across the UK.
“Football gave me everything, and I want to give back,” said Watkins. “There are so many talented kids out there who just need an opportunity.”
A Star on the Rise
This latest deal marks a new chapter in Watkins’ career, elevating him from a Premier League star to a global icon. Analysts predict his Nike partnership could open doors for future ventures in fashion, fitness, and media.
With the 2026 FIFA World Cup on the horizon, Watkins’ profile is only set to grow. As he continues to shine for club and country, his influence—both on and off the pitch—has never
